About Claritas

• History
• News Room
• Leadership
• Careers
• Partners
• Newsletters
• Free Resources

CLARITAS Partners

Power your solutions with market and customer intelligence

Overview

Adding value to your solutions is the key to continued growth in any business. Nielsen Claritas partners have the opportunity to build a strong relationship with a well-known, trusted source of marketing intelligence information. Our goal is to partner with companies whose assets complement and enhance our data and technology solutions, bringing added value to both partners.

Our gold standard consumer segmentation systems, strong market presence in consumer and B2B marketing and industry expertise makes Claritas a highly desirable marketing information business partner. We offer you and your clients the best market research data and marketing intelligence solutions available in the market.

Features & Benefits

Nielsen Claritas Corporate Business Development (CBD) group provides the most comprehensive marketing research tools in the industry. Striving to integrate Claritas' demographic and segmentation products into all areas of marketing, CBD establishes a network of third-party partnerships with marketing services firms to deliver demographic data, customer analysis, targeted mailing lists, and marketing intelligence software products to clients. As a Claritas partner you will:

• Enhance your product offerings with detailed customer analysis and targeted marketing
• Have the ability to go-to-market faster without having to build your own demographics or segmentation systems
• Increase your revenue and market opportunities with Claritas' best in class data and marketing information systems, complimenting your current product offerings
• Enhance your market position by utilizing Claritas' highly renowned and widely-used market research data and expertise

CBD offers a variety of business opportunities, with marketing intelligence partnerships falling into the following categories:

• Service Bureau Partners – Companies integrate Claritas' consumer segmentation into their own customer market research solutions and are licensed to deliver Claritas data on a project basis.
• Value-added Resellers – Companies resell Claritas data independent of, or in addition to, their own marketing research products and are licensed to deliver data on a project basis.
• Marketing Intelligence Consulting Partners – Companies deliver specialized, industry-specific consulting solutions that incorporate Claritas market research products and demographic data. These partners are licensed to utilize Claritas market segmentation and market analysis technology as part of their respective consulting services.
• Market Research/Survey Company Partners – Companies utilize Claritas demographic data to enhance their market research methods and append Claritas segmentation data to their consumer panels to deliver key consumer behavioral information.

Establish a winning partnership with Claritas' Corporate Business Development, call 866-737-7429 today.

Registration

Register to become a partner today