david miller

david millerDavid Miller

Senior Vice President/Data Research & Development

David Miller has served Claritas in a number of capacities for the past 20-plus years, both in United States and Europe. In 2001, Mr. Miller rejoined Claritas U.S. after serving Claritas Europe in the London office for the previous five years. (Claritas Europe is no longer affiliated with Claritas U.S.)

Based in the Arlington, Va. office, Mr. Miller is responsible for the worldwide development and enhancement of segmentation systems. Mr. Miller developed the 1990 and 2000 versions of the PRIZM lifestyle segmentation system and the extension of the PRIZM system to ZIP+4. He also directed the revision of P$YCLE, Claritas’ financial services segmentation system.

In Europe, Mr. Miller developed a number of segmentation systems, including PRIZM for Sweden, Netherlands, Spain, Poland, France, Germany and Great Britain. He also developed the PSYCLE household financial segmentation system for Great Britain, which won acclaim from the Direct Marketing Association as the best new product in 1999.

Mr. Miller has also worked extensively, both in the U.S. and Europe, in the development of intercensal estimates and projections of standard demographics, estimates of retail product sales potential, and estimates of financial product sales potential, as well as the development and execution of custom statistical modeling projects. Mr. Miller has led the development of more than 40 major custom client models.

Mr. Miller earned both a master’s degree in Statistics and a M.Phil. in Experimental Psychology from George Washington University and holds a bachelor’s degree from Case Western Reserve University.

Memberships and positions held with professional associations while in the U.S. include the Population Association of America, Chairman: Business Demography Interest Group, Southern Demographic Association, American Statistical Association, Association of Computing Machinery and the Association of Public Data Users. And, while in England, Mr. Miller was a member of the Census Interest Group of the Market Research Society and was a representative to the Association of Census Agencies.

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