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Segmentation Reports

2010 segmentation reports now available for your market research and customer acquisition applications.

PRIZM defines every U.S. household in terms of 66 demographically and behaviorally distinct types or segments to help marketers discern those consumers' likes, dislikes, lifestyles and purchase behaviors.

Benefits

  • Understand what drives consumers purchasing decisions, and tailor messages and products that resonate with them
  • Identify where different types of consumers are located to offer them the right products and services

Use these segmentation reports to locate your most profitable customers. Included are the following segment measures:

  • Segment and Base Counts
  • Percent Composition
  • Segment Index

Click here to sign up Online or call 1-800-234-5973 to speak with an account representative about Demographics reports. These offers are good for one registered user for a 12-month annual license.

Click on the report titles to view samples (in PDF format.)

  • PRIZM Household Distribution Report
    The PRIZM Household Distribution Report provides counts and percentages for households for each of the PRIZM segments. A base area index to US households by segment is included. Cost: $159 for up to 3 radii, one polygon or a standard unit of geography

  • PRIZM Lifestage Distribution Report
    The PRIZM Lifestage Distribution Report provides counts and percentages for households for each of the PRIZM segments by lifestage. Lifestage grouping are defined by Age and presence of children. A base area index to US households by segment is included. Cost: $159 for up to 3 radii, one polygon or a standard unit of geography

  • PRIZM Social Distribution Report
    The PRIZM Social Group Distribution Report provides counts and percentages for households for each of the PRIZM segments by social group. Four social groups summarize urbanization. A base area index to US households by segment is included. Cost: $159 for up to 3 radii, one polygon or a standard unit of geography

  • Workplace PRIZM Distribution Report
    The Workplace PRIZM Distribution Report provides counts and percentages for total workers for all industries for each of the PRIZM segments. A base area index to the US by segment is included. Cost: $159 for up to 3 radii, one polygon or a standard unit of geography

Click on the report titles to view samples (in PDF format.)

  • PRIZM Household Distribution Report
    The PRIZM Household Distribution Report provides counts and percentages for households for each of the PRIZM segments. A base area index to US households by segment is included. Cost: $89 for up to 3 radii, one polygon or a standard unit of geography

  • PRIZM Lifestage Distribution Report
    The PRIZM Lifestage Distribution Report provides counts and percentages for households for each of the PRIZM segments by lifestage. Lifestage grouping are defined by Age and presence of children. A base area index to US households by segment is included. Cost: $89 for up to 3 radii, one polygon or a standard unit of geography

  • PRIZM Social Distribution Report
    The PRIZM Social Group Distribution Report provides counts and percentages for households for each of the PRIZM segments by social group. Four social groups summarize urbanization. A base area index to US households by segment is included. Cost: $89 for up to 3 radii, one polygon or a standard unit of geography

  • Workplace PRIZM Distribution Report
    The Workplace PRIZM Distribution Report provides counts and percentages for total workers for all industries for each of the PRIZM segments. A base area index to the US by segment is included. Cost: $89 for up to 3 radii, one polygon or a standard unit of geography

 

Click here to sign up Online or call 1-800-234-5973 to speak with an account representative about Demographics reports. These offers are good for one registered user for a 12-month annual license.

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