Features/Benefits

• Basic Demographic Package
• Additional Packages
• Industry Bundles
• Individual Reports

Basic Demographic Package

• Analyze areas to identify the most attractive markets for expansion or consolidation
• Save time and maximize profits with the most accurate, reliable marketing demographics

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Additional Packages

Trend Demographics

• Identify trends over time such as growth in population or household size to help you predict the location of your customers as well as the new up and coming areas
• Minimize long-term risk by understanding the past to help predict the future of your customers

Income

• Effectively target your advertising efforts to the appropriate income level
• Tailor your marketing messages to match the varying needs of your customers

Business Data

• Stay ahead of your competition by understanding their saturation in various markets
• For B2B sales, locate business customers by understanding the local landscape

Business Employment

• Target the best areas to acquire new customers based on the number of employees and average business size
• Effectively manage staffing and production resources by understanding where people are located throughout the day and their foot traffic patterns

Senior/Generations

• Tailor your marketing to a distinct group to ensure the right message gets to the right people
• Understand the unique characteristics of your target generation to be able to meet their specific needs

PRIZM

• Enhance your marketing efficiency by identifying and targeting the prospects that are most like your best customers
• Offer different types of prospects and customers tailored messages and products designed just for them

Shopping Center

• Analyzing the center type, size and other tenants will allow you to find the best shopping center locations for your business
• Identify the level of competition before moving into a new shopping center

Restaurant

• Improve customer acquisition and real estate strategies by understanding competitive landscape
• Increase foot traffic, find organizations to partner with, or plan events or marketing promotions

Traffic Volumes

• Evaluate the impact of traffic flow with nationwide street traffic counts and highway volume information to determine optimal location for outdoor marketing
• Conduct transportation analysis to maximize the efficiency of your logistical operations

Consumer Spending

• Understand the demand for a wide range of retail products to ensure your product mix is appropriate
• Determine market potential to target the right consumers effectively in any geography

Financial Data

• Using financial research and income data, seek out growth opportunities to remain competitive
• Select the best sites within a market for de novo expansion and to minimize competitive threats

Aerial Views

• Enhance your marketing presentations with detailed birds-eye views of the market
• Use high quality satellite maps to accurately depict your trade area

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Industry Bundles

• A wide range of report bundles can be used to gain market intelligence for a variety of industries
• Industry specific report packages will enhance your site selection and marketing strategies

Retail

• Better develop, manage, market and sell new products and services
• Optimize your sales channels and acquire and retain profitable customers

Healthcare

• Attract and retain more people to your healthcare programs
• Create unique marketing messages based on health information about your prospects

Media

• Align your ad sales activities to focus on your best advertisers and prospects
• Focus on optimal media channels and geographies to maximize ROI

Long Term Care

• Develop high quality long term care networks based on the needs of senior and disabled communities throughout the country.
• Analyze competition or associated resources using establishment, number of employees and sales information unique to this industry.

Financial

• Using financial research and income data, seek out growth opportunities to remain competitive
• Select the best sites within a market for de novo expansion and identify competitive threats

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Individual Reports

Demographics

• Build informed target marketing strategies with access to a comprehensive selection of demographic data
• Keep pace with the demographic changes that impact your market

Segmentation

• Understand what drives consumers purchasing decisions, and tailor messages and products that resonate with them
• Identify where different types of consumers are located to offer them the right products and services

Business Information

• Integrate and contextualize accurate, relevant B2B marketing data into your strategies in order to increase your knowledge, competitiveness and profitability
• Identify, segment, quantify, locate and target your most important business customers and prospects

Consumer Demand

• Rich, accurate consumer demand data will point you toward your best growth opportunities and provide a benchmark for current performance
• Estimate your market opportunity, and that of your competitors, by evaluating potential demand for consumer products and services by geography

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