Target with pre-determined or custom-built audiences
Add Claritas codes to your customer or prospect databases
Geographic counts of segments for trade areas, markets, regions
P$YCLE helps marketers looking for customer-specific financial and investment behaviors.
Craft a story that leads to sales by using P$YCLE, our proven proprietary Income Producing Asset (IPA) measure combined with demographic factors such as income, age, children/dependents, and home ownership.
P$YCLE has a unique range of applications for financial marketing, providing all of the external linkages necessary for the company-wide integration of a single customer concept.
58 P$YCLE segments are defined by affluence and arranged into 12 broader Lifestage Groups, organized by lifestyle and financial behavior.
Claritas Income Producing Assets (IPA) Indicators, a unique proprietary model that measures the liquid asset base of a household/wealth, focuses on cash, demand deposits, money markets, stock and mutual funds, individual retirement accounts, 401Ks, other retirement plans and other asset classes that are relatively easy to redeem and liquidate. (*The Claritas IPA Indicators measures do not include the value of the household’s personal residences or other properties).
Seven IPA classes for use within P$YCLE or on their own via Claritas IPA and Net Worth coding products:
Millionaires >$1 Million
High $250,000 to $450,000
Above Average $100,000 to $250,000
Moderate $50,000 to $100,000