Target with pre-determined or custom-built audiences
Add Claritas codes to your customer or prospect databases
Geographic counts of segments for trade areas, markets, regions
PRIZM Premier combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects.
PRIZM Premier defines households with 68 demographically and behaviorally distinct segments discerning consumers’ likes, dislikes, lifestyles and purchase behaviors in a way that’s contextual and easy to communicate and activate.
PRIZM Premier segments summarize complex consumer profiles in a way that is intuitive and easy to communicate.
PRIZM Premier's 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. PRIZM Premier Social Groups are based on urbanization and socioeconomic rank. PRIZM Premier Lifestage Groups are based on age, socioeconomic rank, and the presence of children at home.
With contextual insights from PRIZM Premier, marketers can craft advertising messaging to reach consumers based on virtually any purchase and media behavior.
PRIZM Lifestage classifications provide a different way to look at groups of PRIZM Premier segments. While PRIZM Social Groups are based on both affluence and Claritas Urbanization, PRIZM Premier Lifestage Groups account for affluence and a combination of householder age and household composition.
Within three Lifestage classes—Younger Years, Family Life, and Mature Years—the 68 segments are further grouped into 11 Lifestage Groups. Each Lifestage Group's combination of the three variables—affluence, householder age, and presence of children at home together offer a more robust picture of the consumer.
The 14 Social Groups are based on Claritas urbanization class and affluence, two important and unique variables used in the creation of PRIZM Premier. There are four urbanization class categories—Urban, Suburban, Second City or Town & Rural. Within each of these categories, all the segments are then sorted into groups based on affluence, another powerful demographic tool when understanding consumer behavior and motivation.