Drive your marketing with actionable consumer insights

Build bridges-to reach your best customers

For additional information, please call (866) 273-5429 today.

Attend a complimentary webinar titled, "PRIZM and Segmentation for Any Size Budget" on March 26, 2009 at
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In order to reach and retain profitable customers you have to understand what drives their purchasing decisions and tailor messages that resonate with them.

Pave the road to successful marketing strategies by targeting consumers with specific behaviors. Nielsen Claritas offers four distinct solutions–PRIZM^®, P$YCLE^®, ConneXions^® and GenerationIQ^™–to help you identify your most profitable customers with unparalleled one-to-one accuracy.

As the undeniable leader in reliable segmentation systems, Nielsen Claritas provides you with the tools to create highly effective, targeted campaigns.

GenerationIQ PRIZM P$YCLE ConneXions

Claritas GenerationIQ^™, our first age-based segmentation overlay, classifies consumers into 7 generations based on the events, lifestyles and values that shaped their lives. This data is a perfect compliment to our existing segmentation systems because it helps marketers understand the defining moments of each generation and what is driving product preferences, media tastes and attitudinal views.

GenerationIQ helps marketers:

Determine which products and services are most likely to appeal to specific age groups

Create creative strategies to capture the audience attention

Discover where target age groups reside

Create age-based target groups from your database

Apply GenerationIQ knowledge to third party marketing lists

GenerationIQ is designed to be used in conjunction with one or more of Nielsen Claritas' existing segmentation systems for added precision in consumer profiling, trade area analysis, media planning, list appending, target group management and creative development.

The Claritas PRIZM segmentation methodology goes beyond basic demographics to group people and households into segments, or groups of people that share common traits and behaviors. Households are segmented into one of 66 segments typically based on six factors:

Claritas urbanization model (urban to rural)

Income

Age

Household composition (families and children)

Housing type

Home ownership

Learn More About PRIZM >>

P$YCLE is an actionable marketing segmentation solution for targeting households by financial behavior. Financial marketers can rely on P$YCLE segmentation to accurately make predictions about, and better understand, customer financial and investment behaviors.

P$YCLE evaluates consumers using demographic factors that have the greatest effect on their financial behavior such as

Income

Age

Presence of children

Home Ownership

Claritas' proprietary measure of Income-Producing Assets™ (IPA).

ConneXions addresses customers with a household-level market segmentation system specifically designed for video, voice and data services. ConneXions assists telecommunications, Internet, cable and satellite service providers:

Determine how to retain and cross-sell existing customers

Acquire new customers

Identify the consumers that are most likely to adopt new technology

Learn More About ConneXions >>

For additional information on how we can help you transform your marketing through the power of Nielsen Claritas Segmentation, please call (866) 273-5429 today.

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