Target with pre-determined or custom-built audiences
Add Claritas codes to your customer or prospect databases
Geographic counts of segments for trade areas, markets, regions
Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies.
Exclusive to ConneXions is Claritas Technodoption, a proprietary Claritas model that measures a household's willingness to adopt new technology.
High Tech – Technology trendsetters and early adopters
Mid Tech – Loyal to a particular product, but more selective about new technologies
Low Tech – Budget conscious, less technology breadth