CLARITAS Podcasts
Listen to marketing interviews featuring Claritas' clients and partners
These digital audio recordings feature Claritas clients and partners, as well as industry experts, discussing a wide range of topics: from success stories involving Claritas products and services, to providing incisive perspective on trendy marketing topics, such as the burgeoning Hispanic and Baby Boomer markets.
Please click on the subject headings below to view podcast listings.
"Affluence in America" Whitepaper Interviews
To download, right-click on the podcast link and choose "Save Target As..."
> P$YCLE Segments – "Affluence in America" whitepaper co-authors Jane Crossan, Vice President of the Nielsen Claritas Financial Services Group and Mike Mancini, Vice President of Nielsen Claritas Data Product Management, discuss how they segmented the New Mass Affluent wealth group into eight segments using P$YCLE; Nielsen Claritas' financial segmentation system, and the types of people these segments represent. (7:31 min, 5 MB)
> Second Cities – Jane Crossan and Mike Mancini talk about how the study broke down the New Mass Affluent wealth group by geographic area and found many were living in second cities – off the beaten path – so to speak. (5:41 min, 4 MB)
> Consumer Behaviors – The authors talk about how their analysis showed that the rich in some ways are just like the Average Joe, scoring high for clipping coupons and shopping at discount department store. (4:52 min, 4 MB)
> New Mass Affluent Group Defined – Jane Crossan and Mike Mancini provide insight into how they defined the New Mass Affluent wealth group and who comprises it. (6:10 min, 5 MB)
Other Podcasts of Interest
To download, right-click on the podcast link and choose "Save Target As..."
> Pete Blackshaw, Nielsen Online – Pete Blackshaw, Executive Vice President, Digital Strategic Services for Nielsen Online, and author of the new book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000" covers such subjects as consumer control in the computer age and how it gives way to consumer-generated media. (7:31 min, 6 MB)
> Jonathan Carson, Nielsen Online – The PMC 2007 Keynote Speaker talks about the growing impact that consumer-generated media has on the market. (9:00 min, 8 MB)
> Banco Popular – Learn how the banking institution has successfully implemented an integrated segmentation approach, using a suite of Claritas products and services. (13:05 min, 12 MB)
> U.S. Cellular – Listen how the wireless carrier successfully developed custom segments for a target marketing campaign aimed at the vastly growing prepaid wireless market. (14:48 min, 14 MB)
> Michael Weiss, Segmentation Consultant and Author – Mr. Weiss talks about the important role of geo-demography in marketing and his collaboration with Claritas, which has included naming PRIZM segment names. (10:03 min, 9 MB)
For more information, call us at 866-737-7429.
- Call Us
- Request Price Quote
- Client Login
Upcoming Events
-
The 21st Annual E Source Forum & Exhibit
September 21-25, 2008
Westin Tabor Center
Denver, CO
Booth #15
More >
In the News
Affluence in America: America's Changing Wealth Landscape
Read more >
Tough Sell: Consumer Doubts Dampen Retail Growth
Read more >
Running on Fumes: High Gas Prices Are Changing Consumer Shopping Patterns
Read more >