Target Marketing: Finding them and keeping them

There was a time when finding your best customers was like throwing darts in the dark. Target marketing changed all that...Today's savvy marketers know that finding their best prospects and customers hinges on well thought out targeted marketing strategies.

Claritas and target marketing

At Claritas, the concept of target marketing has been a part of our lexicon for over 35 years. We specialize in a variety of target marketing solutions that have helped mom and pops as well as Fortune 500 companies customize the target marketing strategy that is best for their needs. We offer desktop and Internet-based target marketing applications including customizable software solutions for a variety of industries.

Getting back on target with your marketing initiative is critical in growing your business. In order to establish your target marketing goals, you have to begin with a plan of attack that answers the following target marketing questions:

• Who are your best customers?
• How do you determine where to direct your marketing efforts?
• Where do you allocate your advertising and promotional budget?

Actionable target marketing solutions

Once you have established where your products and services lie within the marketplace, it is time to turn to sophisticated target marketing solutions that address where and how you'll find your best prospects and customers. We have many options that address these needs. Our demographic data and lifestyle profiles are well respected in the industry, and have, time and time again, proven to provide actionable target marketing strategies. With the help of the following software solutions, Claritas can help you find the target marketing strategy that will work for your needs.

• iXPRESS™ is a comprehensive target marketing solution, including demographic and geographical software in addition to marketing analysis software tools.
• PrecisionCode – Only PrecisionCode target marketing software unlocks the full wealth of data contained in your customer files. Unlike other geocoding systems, PrecisionCode appends geocodes, point codes and lifestyle segmentation codes to an unlimited number of customer records.
• SiteReports.com™ – The power of this target marketing software lies in its ability to perform over 50 report and map selections. Market data sets include demographics, business, financial, restaurants, shopping centers, retail trade potential and lifestyle segmentation.
• ConsumerPoint^® is a comprehensive and powerful target marketing and planning software system that allows you to harness the collective power of market demographics, consumer segmentation and behavioral survey data to increase your target marketing effectiveness.
• PrimeLocation – PrimeLocation is the first site location decision support system to fully integrate advanced mapping, modeling and data management capabilities into one unified platform. It helps analysts generate better answers by quickly combining mapping, reporting, analytical and data management tools into a single site location-specific application.
• AdSelect™ – This target marketing software allows you to detail the benefits of a marketing strategy that includes advertising with your publication.
• BusinessPoint™ – Discover, plan and execute actionable marketing with this target marketing software that focuses on your b2b marketing strategies.
• ClariTab – Discover consumer financial household behaviors that will help you better target customer by learning about their product usage, demographics and competitive customer composition.
• Claritas MarketPlace™ – This target marketing software is the ultimate tool in your arsenal. Perform customer and market analysis while planning your b2b marketing strategy. All this in one target marketing software solution.
• iMARK™ – This breakthrough target marketing software application offers a simple-to-use, map-centric interface that quickly delivers access to actionable marketing information.
• iMARK™ Online – iMARK Online target marketing software offers a variety of databases to help answer your toughest marketing questions. Usage data is available for hundreds of products and services so that you can effectively analyze markets, sites, trade areas and product usage by lifestyle segment.

Let Claritas help you with your target marketing initiative.

For more information, contact us today at 1-866-737-7429.