Small Business Marketing: Even the playing field for success

Small Business Marketing: The Right Stuff

Whether you are a small business trying to stay afloat in a sea of competition or a company that recognizes the potential in marketing to the small business sector, Claritas has the right small business marketing tools to help you accomplish your initiatives.

• Small Business Marketing – When you're a small business, allocation of marketing funds is an even greater challenge. Limited budgets can mean limited options unless you, as a small business owner, search for the marketing tools that will be best for your needs. The challenges involved in small business marketing have changed over the years, and Claritas' range of products to meet small business marketing objectives has grown as a result.
• Marketing to Small Businesses – Marketing to small businesses can be tough if you don't have the right information. Targeting your products and services to the best potential clients is a great way to save time and money. Building on sound business data is the Claritas way. Many of our small business marketing tools can be accessed from the convenience of your home or office. With Claritas' web-based small business marketing products, the information you need is right at your fingertips. Most of our small business marketing solutions offer pay-as-you-go access or flat-rate annual license options to the information you need most.

At Claritas, we recognize that small business marketing requires research and foresight. Achieving your small business goals requires an approach to marketing that helps you compete with the larger companies in your business sector. For this reason, we have a variety of web-based marketing solutions that offer small business marketers the marketing tools they need for analyses including site selection, market research and demographics.

Claritas' small business marketing tools: Easy access to the data you need

• Site Location Reports and Maps – Small business marketing begins with a sound analysis of the right locations for new business or expansion opportunities. You'll gain access to information that digs deep into the potential markets that you want to enter. Some of Claritas' datasets include consumer expenditures estimates, detailed demographics, bank branch data and much more.
• Market area databases – With these databases, you can take your small business marketing objectives to the next level. Imagine the value of multiple maps and reports that allow you to view your small business marketing needs with information including consumer spending and retail trade analyses.
• Competition and potential business acquisition targets – Competitor information is an essential part of any small business marketing plan. Information about market share and immersion provides an important analysis of how well you can expect to do in a shared market.

Other small business marketing tools for segmentation and customer acquisition:

• Profile consumers with target behaviors – Small business marketing dives even deeper when lifestyles, product usage, media preferences and more are factored into marketing analyses.
• Detailed descriptive information about your best targets – Claritas' segmentation systems are the perfect small business marketing tool. Our segmentation systems provide customer analyses for niche marketing efforts enabling small business marketers to target marketing efforts to the right groups. Our segmentation systems include PRIZM^® NE, P$YCLE^® NE, Workplace PRIZM^® NE and ConneXions^® NE.

Discover the best small business marketing tools for your needs.

Contact Claritas at 1-866-737-7429 today.