Site Selection: Analyzing markets for introduction and expansion

In the world of marketing, site selection is a critical aspect of business success. Your ultimate goal with site selection is to have a "build it and they will come" strategy that is based on solid market research and reliable demographic data. Knowing the characteristics of the trade areas around your considered sites will greatly improve your chances of success with your site.

Claritas offers sound site selection information that includes a vast array of datasets including demographics, segmentation makeup and competitor analysis, along with an understanding of potential daytime and evening traffic usage and patterns.

Site Selection and your market: The Claritas way

At Claritas, we offer site selection tools that provide market analysis for any sized business. Our datasets include industry-centric solutions and applications that further target demographics, usage and lifestyle behaviors. With Internet and desktop marketing software choices, the site selection capabilities of our products are among the best in the industry. Imagine site selection tools that put the power of the following at your fingertips:

• Customer mapping software that allows you the flexibility of address and intersection-level maps in your site selection analyses
• Market analyses that integrate specific variables such as nearby shopping centers and traffic counts
• Data that can be displayed from any standard unit of geography down to block group level
• Custom site selection reports for specified radii or trade areas

Claritas has the tools you need to perform site selection analyses in your office, or at home, using your own staff. Additionally, Claritas Analytical Consulting, with its staff of site selection and location specialists, statistical modelers, retail location analysts and site selection software specialists, can provide site location maps, selection consultation, retail location analysis and custom business site selection solutions to help you achieve the following:

• Identify, profile, reach and retain your most profitable customers using your customer database and other selected criteria
• Identify new target markets for entry and expansion with retail site selection and analysis capabilities
• Analyze potential revenue streams and sharpen market share goals
• Determine the optimal site selection deployment strategy in new markets
• Match your products with customer potential to further identify what products and services should be offered at a particular business site
• Locate new retail site location opportunities among an existing network
• Understand the critical drivers of business site selection performance and success
• Assess the network-wide impacts of new site selection, site relocations, retail location and site closures.
• Determine the most appropriate concept and prototype for a given retail site location

Claritas has been a market leader in site selection solutions for over 30 years. Our sophisticated site selection maps and site location analyses provide techniques that are designed to create targeted marketing solutions that help you capitalize on many levels of potential in any given market. Let a Claritas custom site selection solution help you:

• Predict the success of new site location units
• Evaluate traffic patterns around your site locations
• Find out how far your customers will travel to your new site location
• Evaluate daytime market potential

To learn how Claritas can help you with your site selection market analysis:

Contact us at 1-866-737-7429.