Site Location Analysis: A critical component for finding your best markets
Site Location: A building block of success
Anyone who begins a site location strategy will eventually mull the often used phrase, location...location...location. Savvy marketers have known for years that the best marketing strategy begins with a sound site location analysis. Gauging competitor immersion and market potential are both imperative to thoroughly understand site location options. Expansion plans and new business opportunities should all begin with an understanding of how a sound site location analysis can further your ability to succeed.
At Claritas, our site location products and services have helped businesses of all sizes for over 35 years. Whether you are a new business looking to make a dramatic entrance into an area market, or a branded name looking to capitalize on new potential, we can make your site location analyses easier.
Effective site location decisions
Effective site location is a complex process that requires extensive data analysis. Demographics, business data, competition and lifestyle segmentation are important components to be considered when evaluating a potential site location or retail location.
Informed site location decisions require a systematic and efficient approach in order to assess and evaluate customers and markets. At Claritas, our site location products and services leverage the highest quality business, demographics, census, and household consumer behavior data available.
Our targeted market research, retail location reports, site location reports, maps and analyses provide the research tools you need for successful site location. You'll discover that Claritas' accurate, quality site location maps, along with our retail data and market segmentation data are second to none. With site location solutions such as SiteReports.com, iMARK™, iMARK™ Online, iXPRESS™ and PrimeLocation™, you're sure to find a retail location research solution to meet your needs.
It's easy to evaluate your own site location strategies with Claritas. Our marketing tools allow you to perform valuable analyses for all aspects of new business or expansion. Or, we have a knowledgeable staff of site location specialists, statistical modelers, retail location analysts and software specialists who can provide site location maps, retail and site location analysis and consultation, as well as custom business site location solutions to help you:
- Evaluate sites for your business locations
- Predict the success of new site location units
- Evaluate traffic patterns around any specific site location or unit
- Locate new retail site location opportunities among an existing network
- Understand the critical drivers of business site location performance and success
- Assess the network-wide impacts of new site locations, site re-locations, retail site location and site closures.
- Identify what products and services should be offered at a particular store or retail site location
- Measure the potential of retail site location analysis and identify new target markets for entry and expansion
- Determine the optimal site location deployment strategy in new and emerging markets
Find your best markets with site location research and data from Claritas.
Contact us today at 1-866-737-7429.


