Segmentation: Finding them and keeping them...

In a perfect world, finding your best customers and prospects would be as simple as a trip to the white pages or an online search; however, we all know that it just isn't that easy. You need a powerful segmentation solution that provides key indicators of who your best customers and prospects are, and where they live...You need the power of Claritas' industry-centric segmentation services.

Market Segmentation

Claritas has been the country's leading segmentation firm since 1971. Our marketing research solutions have generated proven results for over 35 years. We offer dynamic segmentation systems that help you pinpoint the right products and services for your targeted campaigns. With segmentation profiles that help your business understand the demographic characteristics, lifestyle behaviors and purchase preferences of the nation's households, you'll gain a wealth of knowledge and better target your marketing dollars.

Claritas' marketing segmentation systems provide a flexible framework for decision-making that is consistent from the individual, to local markets, to the national level – and every level in between. This ability to "upshift" or "downshift" across market segments with total consistency is a unique benefit of working with Claritas' segmentation marketing.

What can Claritas' Segmentation do for my business?

Marketing Segmentation to Reach Your Best Customers
Increasing your marketing effectiveness is one of your toughest challenges – how do you make the most of your marketing dollars while successfully reaching and retaining your most profitable customers and prospects? Market segmentation helps to easily classify your best customers and find more like them. With the robust range of data and segmentation offerings available, you need an easy-to-use resource that connects market demographics, customer segmentation and behavioral survey data in one system.

Invaluable Industry Centric Segmentation and Marketing Analysis Information
Claritas has a number of marketing and customer segmentation systems, depending on your application and needs. Browse through the comprehensive listing of Claritas' marketing segmentation solutions, designed to bring all consumer profiles, market segmentation and facets of your customer segmentation challenges into focus. Claritas' well-known and powerful market segmentation and market data systems include:

• ConneXions^® – Telecommunications, Internet, cable and satellite service providers have an increasing need to determine how to cost-effectively and efficiently retain and cross-sell existing customers while continuing to acquire new ones. ConneXions addresses these types of customers with a household-level market segmentation system specifically designed for video, voice and data services.
  
  
• PRIZM^® NE – PRIZM NE was updated recently to correspond with the 2000 U.S. Census. The PRIZM NE segmentation marketing system links your customer data with neighborhood demographics, syndicated survey data and survey research. With PRIZM NE segmentation, you'll find customers who represent your most profitable and sustainable opportunities.
  
  
• P$YCLE^® NE – P$YCLE NE provides an actionable marketing segmentation solution for targeting households by financial behavior. Financial marketers can rely on P$YCLE NE segmentation to accurately make predictions about, and better understand, customer financial or investment behaviors. P$YCLE NE evaluates consumers using demographic factors that have the greatest effect on their financial behavior such as income, age, presence of children, home ownership and Claritas' proprietary measure of Income-Producing Assets™ (IPA).

Let the power of Claritas' segmentation systems work for your business.

Contact Claritas' 1-866-737-7429 to speak with a representative today.