Young Digerati are the
nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban
fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities
are typically filled with trendy apartments and condos, fitness clubs, clothing
boutiques, casual restaurants and all types of bars—from juice to coffee to microbrew.
The steady rise of older, healthier Americans over the past decade has produced one important
by-product: middle-class, home-owning suburbanites who are aging in place rather than
moving to retirement communities. Gray Power reflects this trend, a segment of older,
midscale singles and couples who live in quiet comfort.
With a population that's 50
percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the
nation. But it's also the multi-ethnic address for downscale Asian and African-American
households occupying older inner-city apartments. Concentrated in a handful of major
metros, these young singles and single-parent families face enormous challenges: low incomes,
uncertain jobs and modest educations. More than 40 percent haven't finished high school.