Customer Profiling Services

• Who are my customers?
• What are they like?
• What do they buy?
• Where can I find them?
• How can I reach them?
• How can I keep them?

Claritas is the nation's leader in developing segmentation solutions that help you identify, reach, acquire and retain profitable customers. Easily identify your best customers and effectively reach prospective households with customer profiling from Claritas' Segmentation Services Group. Our segmentation experts will work with you for optimum results: reaching a higher percentage of likely prospects, improving response rates and increasing profits.

The Segmentation Services Group provides customer profiling services for the most in-depth look at your best customers. Segmentation Services can provide a Customer Profile Analysis or Customer Target Analysis Report, as well as additional segmentation coding on customer records, direct mail services or segmentation distributions. A number of segmentation systems are available for customer profiling, including:

• PRIZM NE
• PRIZM CE Canadian Customer Profiling
• Nielsen TV Customer Profiles
• Client and Syndicated Survey Profiles
• Target Group Definitions
• Direct Mail Response Analysis
• Industry Specific Output

Spend your budget dollars wisely! Segmentation Services works closely with you on your project, providing expert customer profile analysis in a comprehensive report. Review the summary pages to quickly identify your best targets, or dig deeper into the supporting documentation for a more thorough analysis. Additionally, our analysts provide expert advice and free training is available for a complete understanding of the customer profile report findings and next steps.

The Customer Target Analysis Report and Customer Profile Analysis Report provide customer profiling information to answer a number of marketing questions, including:

1. What does my typical customer look like in terms of age, children, income, occupation and interests?
2. How do I advertise and market to current and prospective customers effectively?
3. Where do I find prospects who are more likely to become profitable customers?
4. What marketing strategies do I implement based on the households present in my market area?

• Target Analysis Sample provides in-depth details, including charts, maps and reports
• Customer Profile Analysis Sample contains information useful in developing a targeted marketing strategy