B2B Marketing Made Easy

A thorough B2B marketing strategy is a critical component in the right business plan. Uncovering the right B2B marketing strategies can open the door to new opportunities. The key to smart B2B marketing and decision-making is putting accurate, relevant B2B marketing research, including small business and B2B marketing data, into the right business context.

Claritas delivers the right B2B marketing solutions, seamlessly integrating them into a B2B marketing strategy that leads to greater success for your company. Through our B2B marketing research solutions, you'll realize increased knowledge, competitiveness and profitability.

B2B marketing competition has heightened in recent years, with new niche opportunities that require constant attention to emerging business trends. Additionally, B2B marketing professionals are faced with the same challenges experienced by their consumer marketer counterparts. With this higher level of B2B marketing competition, it is easy to see why many companies are losing market share and experiencing decreasing profit margins. As a result of these trends, there is an increased demand for B2B marketing research, critical B2B marketing data and small business marketing tools.

Comprehensive B2B Marketing Information

The best B2B marketing research tool for any business is a strong B2B marketing database. Business-Facts^®, Claritas' analytically oriented B2B marketing database covers virtually all U.S. industries and markets. With this powerful tool, B2B marketing is easy with access to a full array of business data for more than 13 million business establishments, including addresses, mapping coordinates, sales, SIC and NAICS codes, employee counts, occupation information, contact names and more.

Business-Facts record content is primarily based on B2B marketing information collected by infoUSA. Their B2B marketing data consists of all published business phone listings, as well as annual reports, utility files and government/business journals.

All B2B marketing research records are phone verified. This method of development and maintenance in the B2B marketing database is superior for reporting on small and mid-sized businesses. Claritas geographically codes the B2B market research database to assign address-specific latitude and longitude coordinates providing the lowest level of geographical coding possible. This allows for the highest accuracy in all standard and non-standard B2B market analyses and list generation applications.

Powerful B2B Marketing Lists

Claritas BusinessPoint™ is a powerful addition to your arsenal of B2B marketing research tools. Discover your best customers, plan your B2B marketing strategy and execute a B2B marketing plan – in short, perform all of your B2B and small business marketing research online, in real time! Claritas' comprehensive B2B marketing research information about businesses allows you to effectively define a target marketing strategy with direct mail, telemarketing and business marketing direct sales programs.

B2B Marketing Segmentation

Claritas MarketFocus™ is a unique B2B marketing segmentation and analysis tool that enables you to identify, segment and target your business markets. It is a comprehensive, multi-level B2B marketing research program that goes far beyond simple SIC codes, NAICS, and geographic tabulations to deliver a truly custom B2B marketing segmentation system tailored to your own customer base, business marketing needs and B2B marketing strategy.

In today's marketplace, it takes more than good technology, products or competitive pricing to be successful. Companies need a B2B marketing strategy – a way to identify, segment, quantify, locate and target their most important business-to-business customers and B2B marketing prospects to reach their present and future goals. That's where Claritas' seamless B2B marketing tools help bridge the gap to success.

We offer a wide selection of premier B2B marketing research databases, all provided in a geographically consistent format that allows them to be integrated with Business-Facts. These B2B marketing research tools give you business data that provides a critical and unparalleled look at the supply and demand dynamics for a universe of products within your existing and future market areas.

Define your B2B marketing initiative with the power of Claritas. For more information, contact us today at 1-866-737-7429.