Finance Industry Segmentation & Fair Lending

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers’ financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help do this and more.

In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier.

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