Local Market Audience Analyst Overview
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Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.
  • Quickly learn about new markets
  • Better understand target audiences, their behaviors, and lifestyles
  • Access detailed reports and maps
Click a report to the left to get started, or click here to view video tutorials.

    Market Profile Reports – explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties.

    Lifestyle Analysis Reports – explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential.

    Demographics Reports – explore by demographic variable, gaining market-by-market insight into where to find your key audiences.

    PRIZM Reports – explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences.