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Nielsen MarketPlace

PRIZM Social Group

04 Elite Suburbs

The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes, and managerial and professional occupations. The segments here are predominantly white with significant concentrations of well-off Asian-Americans. Befitting their lofty salaries, S1 members are big consumers of large homes, expensive clothes, luxury cars, and foreign travel. Despite representing a small portion of the U.S. population, they hold a large share of the nation's personal net worth.


  • US Households: 6,020,216
  • Median Household Income : $112,679

Segments in the group are:

01 Upper Crust
02 Blue Blood Estates
03 Movers & Shakers
06 Winner's Circle