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Nielsen MarketPlace

2014 PRIZM Segmentation System

29 American Dreams  

Upper Mid Middle Age Family Mix

American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods, middle-aged immigrants and their children live in upper-middle-class comfort.

Social Group:  01 Urban Uptown
Lifestage Group:  05 Young Accumulators
No Image Available


  • US Households: 2,738,582 (2.28%)
  • Median HH Income: $57,481 

Lifestyle & Media Traits

  • Shop at Kaiser Pharmacy
  • Visit the zoo
  • Read Tribune
  • Watch E! Entertainment TV
  • Volkswagen Tiguan

Demographics Traits

  • Urbanicity: Urban
  • Income: Upper Mid
  • Income Producing Assets: Above Avg
  • Age Ranges: <55
  • Presence of Kids: Family Mix
  • Homeownership: Homeowners
  • Employment Levels: White Collar, Mix
  • Education Levels: College Graduate
  • Ethnic Diversity: White, Black, Asian, Hispanic, Mix

US by County

This map highlights each County where American Dreams households are found.

Top 5 Counties

Richmond County, NY 285
Salt Lake County, UT 276
Queens County, NY 255
Multnomah County, OR 234
Norfolk city, VA 215


Source: Nielsen 2014