To ensure your access to 2016 Nielsen data when it's available, click here to register for Nielsen Segmentation & Market Solutions, the replacement for Nielsen
File Enhancement, BusinessPoint, SiteReports, Advanced Reports, Market Data and MyBestSegments. Contact your Nielsen representative or call 800-234-5973 to learn more.
Effective October 31st, 2015, Nielsen File Enhancement will be replaced by Nielsen Segmentation & Market Solutions.
Effective December 31st, 2015, Nielsen BusinessPoint, SiteReports, Advanced Reports and MyBestSegments will be replaced by Nielsen Segmentation & Market Solutions.
Effective March 31st, 2016, Nielsen Market Data and MarketPlace Repository services will be replaced by Nielsen Segmentation & Market Solutions.
2015 PRIZM Segmentation System
|29 American Dreams|
Upper Mid Middle Age Family Mix
American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods, middle-aged immigrants and their children live in upper-middle-class comfort.
Social Group: 01 Urban Uptown
Lifestage Group: 05 Young Accumulators
Lifestyle & Media Traits
Source: Nielsen 2015