To ensure access to 2016 Nielsen data when itís available, obtain a login for our new site (link) now, by contacting your Nielsen representative or
Effective December 31st, this page will no longer be available. Bookmark this new page (link).
The Segment Explorer is an interactive tool that lets you examine segment groups based on demographics and behaviors. Once you have identified a segment group, you can click on each segment tile to view more details about the segment's traits. If you are a subscribed user, you will be able to download detailed information about each segment.
For a more comprehensive view of the segments that align with your customer's traits, we recommend you code your customer file using one of our Nielsen Segmentation systems.