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File Enhancement, BusinessPoint, SiteReports, Advanced Reports, Market Data and MyBestSegments. Contact your Nielsen representative or call 800-234-5973 to learn more.
Effective October 31st, 2015, Nielsen File Enhancement will be replaced by Nielsen Segmentation & Market Solutions.
Effective December 31st, 2015, Nielsen BusinessPoint, SiteReports, Advanced Reports and MyBestSegments will be replaced by Nielsen Segmentation & Market Solutions.
Effective March 31st, 2016, Nielsen Market Data and MarketPlace Repository services will be replaced by Nielsen Segmentation & Market Solutions.
The Segment Explorer is an interactive tool that lets you examine segment groups based on demographics and behaviors. Once you have identified a segment group, you can click on each segment tile to view more details about the segment's traits. If you are a subscribed user, you will be able to download detailed information about each segment.
For a more comprehensive view of the segments that align with your customer's traits, we recommend you code your customer file using one of our Nielsen Segmentation systems.