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Nielsen MarketPlace

ZIP Code Look-up

About ZIP Code Look-up

Nielsen's lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.

MyBestSegments ZIP Code Look-up lets you view your neighborhoodís household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.

For more lifestyle and behavioral data details about consumer segments in your market, you can subscribe to Nielsen MyBestSegments or call 800.234.5973! Questions about ZIP Code Look-up? Visit Frequently Asked Questions.


Enter 5 digit zipcode:         Enter the security code* :       
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