What is Nielsen Segmentation?

Overview

Nielsen’s industry-leading consumer lifestyle segmentation yields the richest consumer behavioral information for shopping, financial and technology preferences, media habits (online and offline) and so much more. These powerful consumer segmentation insights enable marketers to:

• Gain detailed insights for better market planning, media strategy, customer acquisition, and cross-selling and retention programs
• Tailor messages and products that resonate with customers
• Group similar segments together to maximize marketing efficiency and reach
• Discover who your best customers are and where you can locate similar people

Features & Benefits

You can capitalize on hidden patterns of customer behavior with an invaluable resource that connects market demand, consumer insight and analysis and behavioral measurement data in one easy-to-use system.

Nielsen’s segmentation systems offer a flexible framework for decision-making that is consistent for all geographic levels from household, to local, to national and every level in between. Each segmentation system (Nielsen PRIZM, Nielsen P$YCLE and Nielsen ConneXions) is optimized for industry-specific consumer behaviors and preferences that generate measurable results.

You can use any of the segmentation systems to create a custom solution unique for your company and view segments grouped according to consumer usage of your products and services that help you answer vital business questions:

• What is the best location for my business?
• Where is my competition located?
• What are the important trends in my market?
• Who are my best prospects?

To identify the demographic trends, consumer spending patterns and lifestyle behaviors that are likely to drive your growth, we offer three distinct industry-specific household segmentation systems:

• PRIZM^® - Uncover rich and comprehensive insights about consumer behaviors, shopping patterns and media preferences
• P$YCLE^®- Identify unique consumer financial and investment behaviors with a better understanding of a household’s wealth
• ConneXions^® - Discover a household’s likelihood to adopt new technology using their video, voice, and data purchasing preferences

To learn more about your customers, call us at 800.234.5973.