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Nielsen MarketPlace

NIELSEN SEGMENTATION

Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance.

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SEGMENT OF THE WEEK

Get a sneak peek of MyBestSegments with an in-depth view of Urban Achievers. Learn about this segmentís demographic and lifestyle traits, including what they watch and buy, and where they live. Click here for "Segment of the Week"

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ZIP CODE LOOK-UP

Discover the top consumer segments that live in your ZIP Code and uncover a brief snapshot about each segment's demographic and lifestyle characteristics.

Enter ZIP Code