Now available! MyBestSegments updated with 2007 data!

Welcome to MyBestSegments.com
Consumer Segments, Defined and Described
Detailed Customer Segmentation Profiling

MyBestSegments features details about all of Claritas' market segmentation systems, including PRIZM NE and P$YCLE NE.

Interactive Feature: Who We Are
As the US population becomes more diverse and affluent, Claritas has redefined the way consumer markets in American society are analyzed. Claritas provided the demographic data and customer segmentation profiling research for this USA Today presentation.

You can view the market segmentation research presentation here.
(Requires Macromedia Flash Player.)

Market Segments Explained

Think of MyBestSegments as a "photo album" of consumer markets. Each of the Claritas market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors.

Customer Segmentation Profiling Answers You Need!

Marketers can use MyBestSegments to guide marketing campaigns and media strategies for specific market segments by answering:

What are they like?
Where can I find them?
How can I reach them?

Comprehensive Demographic and Market Segment Profiles

Customer segmentation profiling information included in MyBestSegments encompasses a variety of categories about consumer markets, including travel, eating out, shopping, auto purchases and much more! Demographic characteristics such as education, income, housing and race/ethnicity are also available. You'll always find detailed information about market segments for your analysis.

Updated Market Segmentation Information

MyBestSegments features information about Claritas' segmentation system PRIZM NE and is the only source for detailed segment descriptions for all of Claritas' market segmentation products. The data is continually updated to be in sync with Claritas' MarketPlace suite of products – there is never a question about data vintage, because it's always the most recent available.

Claritas is a market segmentation research firm which defines every neighborhood's lifestyle using ground breaking segmentation techniques.

Welcome

Readers!

You can learn about the consumer lifestyles of people who live in your neighborhood by clicking the button below and entering your ZIP Code.

Others can click here to see
USA Today's segmentation research report about Claritas' PRIZM^® – The New Evolution in Market Segment Analysis.

About Claritas Market Segmentation, Market Segmentation Research, Market Segmentation Data, Marketing Segmentation, and Market Segment Research
Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within any specific geographic market area in the United States. Claritas' target marketing research, customer segmentation profiling and market analysis services are aimed at reducing your cost of customer acquisition and growing customer value.

Claritas is a target marketing information company dedicated to helping you with consumer and B2B marketing, and dedicated to maximizing your profitability with measurable target marketing programs, marketing tools and B2B marketing software. Claritas offers industry-leading market segmentation systems, market analysis consulting services and marketing software applications to help you with site location analysis, site selection, advertising sales and customer targeting.

Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise – all needed to examine market segments and execute profitable target marketing opportunities. Adding demographic software, analysis of consumer markets, and niche marketing intelligence to information reflects Claritas' holistic approach to providing client solutions and our commitment to fostering target marketing innovation.

Claritas maintains an extensive array of: demographic data, consumer data, market segmentation analysis, B2B marketing data, and market segmentation research - all delivered with marketing analysis and demographic software applications through the technology that is best suited to you. The result of our marketing research analysis and consumer profile work allows you to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing market potential.

Claritas is a Nielsen company. The Nielsen Company is a world-leading demographic, market segmentation research information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others.

Welcome to Claritas, the world leader in demographics and customer segmentation profiling.

Welcome to MyBestSegments.com Consumer Segments, Defined and Described Detailed Customer Segmentation Profiling

Welcome to MyBestSegments.com
Consumer Segments, Defined and Described
Detailed Customer Segmentation Profiling