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Claritas BusinessPoint, your business to business marketing solution, gives you the tools you need to Discover, Plan and Execute your B2B marketing strategy – online, in real time, 24/7!
Eureka! Discover your best targets using Market Focus - Customer Analysis
DISCOVER
Eureka! Discover your best targets using Market Focus Customer Analysis
Match your business records against the Business-Facts® file. Then run a file suppression, a penetration report, or append business data.
EXECUTE
Execute your plan using Business Targeting
Define and access a highly targeted business list – and get business sales leads (B2B leads) – for any market!
Execute your plan using Business Targeting With Market Potential you can plan your strategy

PLAN
With Market Potential you can plan your strategy
Conduct a complete market potential analysis for your market using detailed reports and maps built within this B2B marketing tool.

Why Claritas BusinessPoint?

Looking for a B2B marketing system to provide you with business to business marketing solutions and business sales leads? Claritas BusinessPoint is a cost-effective tool to answer your toughest B2B marketing questions. Delivered through our unique B2B marketing system, the comprehensive information found in each B2B lead will help you define and target your direct mail, telemarketing and direct sales efforts.

You'll find BusinessPoint to be flexible, reliable and affordable.

Reliable Data

Claritas BusinessPoint – the latest B2B marketing system – utilizes the national Business-Facts database, a powerful set of data covering 12 million U.S. business establishments. The Business-Facts data is updated monthly, providing you with the most current, reliable look at the nation's businesses. With this comprehensive list of B2B leads, you'll never worry about wasting time and money mailing to outdated addresses or calling wrong phone numbers.

Free Web-based Seminars

What's New on Claritas Business Point
Enhanced List Definitions

Google Earth Mapping is now available!

May 2008 Business-Facts Update

Batch Processing!

New Telecommunications Areas!


About Claritas
Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within any specific geographic market area in the United States. Claritas' target marketing research, market analysis services, business to business marketing solutions and B2B marketing tools are aimed at reducing your cost of customer acquisition and growing customer value.

Claritas is a target marketing information company dedicated to helping you with consumer and B2B marketing, and dedicated to maximizing your profitability with measurable target marketing programs, marketing tools and B2B marketing software. Claritas offers industry-leading market segmentation systems, market analysis consulting services and marketing software applications to help you with site location analysis, site selection, advertising sales, B2B leads and customer targeting.

Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, business to business sales leads, marketing analysis tools, market demographic applications, B2B marketing software, and marketing strategy expertise – all needed to examine markets and execute profitable target marketing opportunities. Adding demographic software, consumer market analysis, business data systems, B2B marketing tools, and niche marketing intelligence to information reflects Claritas' holistic approach to providing client solutions and our commitment to fostering target marketing innovation.

Claritas maintains an extensive array of: demographic data, consumer data, market segmentation analysis, B2B marketing software and data, and market segmentation research – all delivered with marketing analysis and demographic software applications through the technology that is best suited to you. The result of our marketing research analysis and consumer profile work allows you to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing market potential.

Claritas is a Nielsen company. The Nielsen Company is a world-leading demographic, market segmentation research information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others.

Welcome to Claritas, the world leader in demographics and business to business marketing solutions.

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