Nielsen BusinessPoint, your business to business marketing solution, gives you the tools you need to Discover, Plan and Execute your B2B marketing strategy – online, in real time, 24/7!		DISCOVER Discover your best markets using Market Focus Customer Analysis Have your business records matched against the Business-Facts® file. Then run a penetration report to discover your market position and B2B customer profile.
EXECUTE Execute your plan using Business Targeting Define and access a highly refined business list – and get business sales leads (B2B leads) – for any market! PLAN With Market Potential you can plan your strategy Conduct a complete market potential analysis for your market using detailed reports and maps built within this B2B marketing tool.

Why Nielsen BusinessPoint? Looking for a B2B marketing system to provide you with business to business marketing solutions and business sales leads? Nielsen BusinessPoint is a cost-effective tool to answer your toughest B2B marketing questions. Delivered through our unique B2B marketing system, the comprehensive information found in each B2B lead will help you define and target your direct mail, telemarketing and direct sales efforts. You'll find Nielsen BusinessPoint to be flexible, reliable and affordable. Reliable Data Nielsen BusinessPoint – the latest B2B marketing system – utilizes the national Nielsen Business-Facts database, a powerful set of data covering over 14 million U.S. business establishments. The Business-Facts® data is updated monthly, providing you with the most current, reliable look at the nation's businesses. With this comprehensive list of B2B leads, you'll never worry about wasting time and money mailing to outdated addresses or calling wrong phone numbers.

Nielsen BusinessPoint is now available with the new Business-Facts® database that includes updated variables, 2013 Geographies and 2010 Census boundaries.