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Claritas BusinessPoint
Wins AeA Best
Software Award
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Claritas BusinessPoint, your business to business marketing solution, gives you the tools you need to Discover, Plan and Execute your B2B
marketing strategy – online, in real time, 24/7! |
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DISCOVER
Eureka! Discover your best targets using Market Focus™ Customer
Analysis
Match your business records against the Business-Facts® file. Then run a file
suppression, a penetration report, or append business data. |
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Why Claritas BusinessPoint?
Looking for a B2B marketing system to provide you with business to business marketing
solutions and business sales leads? Claritas BusinessPoint is a cost-effective tool
to answer your toughest B2B marketing questions. Delivered through our unique B2B
marketing system, the comprehensive information found in each B2B lead will help
you define and target your direct mail, telemarketing and direct sales efforts.
You'll find BusinessPoint to be flexible, reliable and affordable.
Reliable Data
Claritas BusinessPoint – the latest B2B marketing system – utilizes the
national Business-Facts database, a powerful set of data covering 12 million
U.S. business establishments. The Business-Facts data is updated monthly, providing you
with the most current, reliable look at the nation's businesses. With this comprehensive
list of B2B leads, you'll never worry about wasting time and money mailing to outdated
addresses or calling wrong phone numbers.
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About Claritas
Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographic
data and target marketing information about the population, consumer behavior, consumer
spending, households and businesses within any specific geographic market area in the
United States. Claritas' target marketing research, market analysis services, business
to business marketing solutions and B2B marketing tools are aimed at reducing your
cost of customer acquisition and growing customer value.
Claritas is a target marketing information company dedicated to helping you with consumer
and B2B marketing, and dedicated to maximizing your profitability with measurable target
marketing programs, marketing tools and B2B marketing software. Claritas offers
industry-leading market segmentation systems, market analysis consulting services and
marketing software applications to help you with site location analysis, site
selection, advertising sales, B2B leads and customer targeting.
Claritas provides you with the information foundation: market segmentation data, demographic
data, consumer marketing data, business to business sales leads, marketing analysis
tools, market demographic applications, B2B marketing software, and marketing strategy
expertise – all needed to examine markets and execute profitable target marketing
opportunities. Adding demographic software, consumer market analysis, business data
systems, B2B marketing tools, and niche marketing intelligence to information reflects
Claritas' holistic approach to providing client solutions and our commitment to
fostering target marketing innovation.
Claritas maintains an extensive array of: demographic data, consumer data, market
segmentation analysis, B2B marketing software and data, and market segmentation
research – all delivered with marketing analysis and demographic software applications
through the technology that is best suited to you. The result of our marketing research
analysis and consumer profile work allows you to go beyond conventionally accepted
target marketing strategies to capitalize on new segment opportunities and existing
market potential.
Claritas is a Nielsen company. The Nielsen Company is a world-leading demographic, market segmentation
research information and media company that includes ACNielsen, Nielsen Media
Research, Spectra Marketing Systems and Scarborough Research, among others.
Welcome to Claritas, the world leader in demographics and business to business
marketing solutions.
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