Consumer Targeting Solutions
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Understand, Find & Activate

Harness the collective power of consumer segmentation, demographics, lifestyle and behavioral insights for better marketing planning, consumer acquisition, cross selling and retention programs.

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On Demand

Access a variety of Claritas consumer and market insights within easy-to-use report and map packages to reveal your best market opportunities for a multitude of U.S geographies and analysis area types. We have a solution to meet every business size and need.

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Activate Segments Online

Access rich predictive consumer information to inform ad buys and create impactful campaigns that reach specific high-value audiences.

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Featured News

Announcing Claritas 2.0

On January 3, 2017, Claritas once again became a stand-alone company. We're excited to bring back the Claritas brand, with its heritage and history of excellence in product quality and client service. We believe that as an independent company, Claritas will be more nimble and take a forward looking approach in leading the tremendous big data growth in consumer insights.
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Client Success Story

Use segmentation to create effective marketing strategies and activate media plans that engage consumers. Read More >