who your best customers are and the behaviors that define them
your best customers by market and media preference
your consumers with the right message and channel
10,000 lifestyle behaviors
2,300 digital audiences
8,000+ demographic variables
Claritas offers 4 distinct segmentation solutions to enable more efficient cross-channel marketing:
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Our proprietary custom analytics allow you customize your segments on the behaviors or business drivers that matter most to you.
Contact us to learn more.
The hardest part about being a marketer is relentlessly pursuing a deep understanding of your customer. Segmentation allowed us to understand who our customers are and how to target them. With all the noise and clutter we were able to deliver successfully a relevant message to new customers who behave like our existing ones.
Lettuce Entertain You Enterprises
Retail is struggling, but we are gaining share because of the renewed alignment internally around our custom segmentation.
Haggar Clothing Co.