The consumer’s world today is interconnected. Every time a consumer interacts with a device or makes a purchase–they are generating data insights. Over time, this data tells a story about what influences them to make a purchase or consume content. And, chances are, these stories are repeated - enough to identify prospects and create new loyal consumers for your products and services.
However, it is easy to get lost in all that data. And, it is not always truly actionable. Rich consumer data becomes exponentially more powerful when it is brought together to drive precise decisions in a way that can impact both your marketing strategy and operations.
We are passionate about helping you understand your unique consumers, so you can take marketing action more efficiently. We do this through our innovations within the area of segmentation. Our dedicated team of experts will help you “connect the dots” by providing actionable insights to:
Segmentation indicates WHO your best customers are and WHICH consumers you should focus your marketing efforts on (current or new).
It helps to understand WHAT your best customers are like— what they buy, what their attitudes are toward a category, and what their current lifestyle behaviors are, including media choices.
Uncovering these characteristics shows you HOW to best reach them and informs your messaging so you can make more impactful channel decisions.
The hardest part about being a marketer is relentlessly pursuing a deep understanding of your customer. Segmentation allowed us to understand who our customers are and how to target them. With all the noise and clutter we were able to deliver successfully a relevant message to new customers who behave like our existing ones.
Jennifer Bell, Associate Partner & Executive Director of Marketing
Lettuce Entertain You Enterprises